The resorts of the Alps constantly count far far more than four and five stars. The opening this Friday of the four Seasons Megève, a project of one hundred million euros, is a testament to the beautification of the park.
As the 2017-2018 ski season opens up, it is not just the snow that falls on the French Alps, the stars too … If Courchevel (Savoie) palaces are generally Hotels of at least four stars are multiplying in mountain resorts rhônalpines. What tends to make it, correct following Paris and the Côte d’Azur, the third huge tricolor pole for the upmarket hotel even luxury.
This project, led by Edmond de Rothschild Heritage – the life style division of the Edmond de Rothschild Group – expense no considerably less than one hundred million euros. The hotel, which has 55 rooms which includes 14 suites, offers “the biggest spa in the French Alps” (900 m²). For the Canadian channel, which will operate under a lengthy-term management contract, it is its initial mountain hotel in Europe.
Luxury in a cozy spirit
But that is not all. Because this Friday, also opens in the Savoyard resort of La Rosière a Hyatt Centric, a four stars positioned “luxury in a cozy spirit” (47 rooms and 22 suites). This is the 1st realization in France of a new notion “lifestyle” of the American hotel group. In parallel, the Araucaria Hotel & Spa, a “4 stars of new generation” owned by Assas Hotels – a little operator currently active in Chamonix – will welcome its very first purchasers in La Plagne . And Club Med will inaugurate its new four trident village of Samoens Morillon, a a single hundred million method, which will added strengthen its presence in the Alps, in line with its mountain strategy.
“There is a renewal of classic alpine hotels with a luxury and ‘lifestyle’ positioning, but also a diversification with hybrid accommodation and luxury chalets to share”.
Offer you up sharply
The 2016-2017 winter season was marked by the launch of the 1st 5-star Les Arcs, the Taj-I Mah (at Arc 2000), Tignes’ very very first boutique hotel, Le Taos, as nicely as the arrival of Barrière in Courchevel, with its Barrière Les Neiges (5 stars), the 1st hotel of the group in the mountains, a “hyperluxe” offer .
The quantity of four-star and 5-star hotels in the Rhône-Alpes resorts grew by about 44% between 2010 and 2016, reaching 141 establishments at the end of final year, ie six,300 rooms (+ 36%). And it is not a lot more than. Assas Hotels plans to offer a four-star spa with La Clusaz in December 2018, while Airelles Collection, the tiny luxury hotel group of businessman Stéphane Courbit, who – recently – his name to 1 of Courchevel’s palaces, desires to generate an further 1 in Val-d’Isère at the end of 2019. It is a query of renovating a four stars hotel, the Brussel’s, its rise in range accompanied by a name alter.
Chinese and Brazilian consumers
But the leisure accommodation sector is all the a lot much more bubbling considering that it also consists of projects of luxury hotel residences or “exclusive” chalets , like the nonetheless to be carried out beneath the Edenarc plan in Paris, can the sector absorb these added capabilities even although most institutions do not “look” that winter? At this point, specialists are confident. ” The demand remains truly robust, the Alps are an exceptional massif and our ski areas are quite properly-equipped, “ recalls Philippe Gauguier, head of In Extenso’s hotel and tourism division (Deloitte network).
New clientele are emerging. Brazilians and its common Chinese consumers are beginning to show themselves. In addition, despite the reality that the activity is normally geared to the ski season, it remains “very profitable because of higher occupancy rates and prices , “ stresses the director of operations of the study and advisory group.